Tali turns your pricing into a beautiful, embeddable calculator. Configure your rates once. Drop in one line of code. Every client gets a real number — instantly.
Every Pro feature free for 30 days. No credit card. Stays free forever after.
This is the actual logic, simplified. Change the shoot type, date, or weekend premium — the number on the right updates in real time, just like it will for your clients.
Walk through a 10-minute setup. Plain-language questions about your shoot types, base rates, and peak seasons — not a spreadsheet.
Copy a single <script> tag from your dashboard. We have step-by-step guides for Squarespace, Showit, WordPress, and Wix — with screenshots.
They pick a date and duration. They see a real number. They submit an inquiry already knowing what your work costs.
Transparent pricing doesn't just save time — it filters out the mismatched leads before they reach you. No more haggling, no awkward “what's your budget” phone calls, no chasing quotes into the void.
Every interaction with your widget — anonymized and aggregated. Which shoot types convert, which estimates land, which dates are in demand. Use it to tune your pricing and target your marketing.

Before I picked up a camera full-time, I was a software engineer at American Eagle. So when I started shooting weddings and portraits, I noticed the same pattern that annoyed me as an engineer: people kept solving a fixable problem by hand.
The problem was always pricing. I'd spend hours every week answering “Hi, what are your rates?” Then came the back-and-forth, the custom quote, the crickets when the number landed wrong. My website had three packages — most clients didn't fit any of them. Static pricing couldn't answer what changed for a Saturday in October versus a Tuesday in February. So I built a calculator just for me.
Tali is that calculator, opened up. Configure your shoot types, peak months, weekend premium, and add-ons — in plain language. Embed one line on your site. Every visitor gets a real number, in your brand, in seconds. The engineer in me built it; the photographer in me made sure it actually feels good to use.
Every account starts on Pro. After 30 days you keep using Tali on the Free tier — Pro features collapse back unless you upgrade. No surprise charges.
Set up your pricing calculator in under 15 minutes. Every Pro feature free for 30 days, then stays free forever for the basics. No credit card.
tali.so · made for photographers