Built for photographers · launching soon

Pricing that
fits every client.

Tali turns your pricing into a beautiful, embeddable calculator. Configure your rates once. Drop in one line of code. Every client gets a real number — instantly.

Every Pro feature free for 30 days. No credit card. Stays free forever after.

The live preview

Drag a slider. Watch the price move with you.

This is the actual logic, simplified. Change the shoot type, date, or weekend premium — the number on the right updates in real time, just like it will for your clients.

Dashboard
Pricing settings
Live
Shoot type
Duration4 hrs
Weekend premium+20%
Date selected
Weekly rate curve
MonTueWedThuFriSatSun
janedoephotography.com
Pricing Estimate
Shoot type
Wedding
Date
Sat, May 17
Duration
4 hours
Weekend ×1.20
Estimate
$3,924
A win on both sides

Better for you. Better for them.

For you

Stop quoting one client at a time.

  • Hours of custom-quote emails reduced to a single embedded widget on your site.
  • Every multiplier — weekend, peak season, holidays — applied automatically.
  • Filter your inquiries: clients who hit submit already know what your work costs.
For your clients

No back-and-forth. Just a real answer.

  • A personal estimate based on their actual shoot — not a rigid Gold/Silver/Bronze package.
  • Transparent breakdown of why the date or duration affects the price.
  • Decide if you're in budget before the inquiry, not after a week of emails.
How it works

Three steps. Then never again.

Wedding$1,750/hr
Portrait$577 base
Event$677 base
Engagement$520 base
01

Configure your rates

Walk through a 10-minute setup. Plain-language questions about your shoot types, base rates, and peak seasons — not a spreadsheet.

<!-- paste once -->
<script src="https://tali.so/embed.js"
data-id="acc_2k4j...">
</script>
02

Embed in one paste

Copy a single <script> tag from your dashboard. We have step-by-step guides for Squarespace, Showit, WordPress, and Wix — with screenshots.

Estimate
$2,760
Sat ×1.20
03

Clients price themselves

They pick a date and duration. They see a real number. They submit an inquiry already knowing what your work costs.

What you get back

The hours back are real. The relief is realer.

Transparent pricing doesn't just save time — it filters out the mismatched leads before they reach you. No more haggling, no awkward “what's your budget” phone calls, no chasing quotes into the void.

0.0
hrs / week
back in your studio
Pricing emails4.5h
Discovery calls2.5h
Quote follow-ups1.5h
Without Tali
Day 1
Sarah B.
Hi! Love your work — wondering what your wedding rates are?
With Tali
3 minutes later
S
Sarah B.
via your inquiry form
Pre-priced
Shoot typeWedding
DateSaturday, Oct 18
Hours4 hours
Add-onsEngagement bundle
Estimate she saw
$2,760
“The estimate looks great — I'd love to book.”
Outcome
Reply with contract. Done.
0
back-and-forth emails
0
discovery phone calls
0
"what's your budget" awkwardness
100%
of inquiries already in budget
Insights

Know who's pricing themselves — and what they pick.

Every interaction with your widget — anonymized and aggregated. Which shoot types convert, which estimates land, which dates are in demand. Use it to tune your pricing and target your marketing.

  • Views, estimates, and inquiry-clicks per day
  • Most-priced shoot types and average estimate
  • Conversion funnel — view → estimate → inquiry
  • Top referrers, so you know which channels work
Insights · last 30 days
7d30d
Views
1,284+18%
Estimates
612+24%
Inquiries
47+11%
Activity over time
Conversion funnel
Viewed widget1,284
Got an estimate612
Clicked inquiry47
Avg estimate · $2,860Top day · Saturday
Ethan Wong, founder of Tali
Ethan Wong
Founder · Ethan W Photography
About

Built by a photographer, for photographers.

Before I picked up a camera full-time, I was a software engineer at American Eagle. So when I started shooting weddings and portraits, I noticed the same pattern that annoyed me as an engineer: people kept solving a fixable problem by hand.

The problem was always pricing. I'd spend hours every week answering “Hi, what are your rates?” Then came the back-and-forth, the custom quote, the crickets when the number landed wrong. My website had three packages — most clients didn't fit any of them. Static pricing couldn't answer what changed for a Saturday in October versus a Tuesday in February. So I built a calculator just for me.

Tali is that calculator, opened up. Configure your shoot types, peak months, weekend premium, and add-ons — in plain language. Embed one line on your site. Every visitor gets a real number, in your brand, in seconds. The engineer in me built it; the photographer in me made sure it actually feels good to use.

Try Tali free →
Pricing

Try Pro free for 30 days. No credit card.

Every account starts on Pro. After 30 days you keep using Tali on the Free tier — Pro features collapse back unless you upgrade. No surprise charges.

Free
$0/ forever
  • 1 shoot type
  • Weekend premium
  • Tax + add-ons
  • Brand colors
  • Up to 20 inquiries / mo
  • “Powered by Tali” badge
Start free trial
ProMost popular
$19/ per month, after trial
  • Everything in Free
  • Unlimited shoot types
  • Peak season + holidays
  • Insights dashboard
  • Custom fonts + radius
  • Unlimited inquiries
  • Remove “Powered by Tali”
Start 30-day free trial
Ready when you are

Ditch the
three-package trap.

Set up your pricing calculator in under 15 minutes. Every Pro feature free for 30 days, then stays free forever for the basics. No credit card.

tali.so · made for photographers